Classes 21 and 22

PRESENTATIONS: Students showed presentations about their Academic Research topics.

LAST BLOG POST Week 11: Class Highlights - Due Sunday March 21 at midnight:
Describe three of the "Aha!" moments you had this quarter (Workbook p. 2). These are interesting or useful things you learned about the mass media or mass communication. They can be from the textbook, from class discussions, from writing your blog, or from outside sources. Write 1-2 sentences about each.

BLOG Comments: Post five or more different comments on other students' blogs. Cut and paste your comments in an e-mail to be by Friday March 26 1:15 p.m.

Classes 19 and 20

DVD: We viewed the last third of This Film Is Not Yet Rated, a critique of the Motion Picture Association of America's ratings board.

DISCUSSION: We discussed some of the issues raised in the DVD, including government censorship vs. voluntary self-censorship, limitations on sex in movies vs. violence and the structure of the MPAA.

MEDIA LAW: We discussed media law as it affects privacy rights, intellectual property rights and the news media's right to collect news.

MEDIA ETHICS: We played Ethics Jeopardy focusing on history, ethical approaches and philosophies, ethical lapses in the media and controversies. Group 1 won.

ACADEMIC RESEARCH PROJECT:  Students who agreed to present their PowerPoints on Tuesday: Raquel, Robert, Joel/Meagan, Angela, Matt, Adam, Sean, Adell, Nicole, Adelle, Zalette, Ricardo, Kelsey/Kat, Enrique, J.T., Clayton, Karla, Dustin, Rachel and Simi.

QUIZ MAKEUPS: Students can make up quizzes 9-15 by answering "Self-quiz" questions in blue boxes in the textbook, also found here. Answer 10 questions to make up one chapter quiz, or answer as many questions as you are missing points. Make-ups are due the last day of class, March 18.

FINAL -- Career Research Paper is due Friday, March 26 at TurnItIn.com.

BLOG 10: Media Ethics/Law Due Sunday March 14 midnight:
Describe a media law or media ethics case from 2009/10 involving one or more of the following:
· First Amendment/censorship
· Libel
· Privacy/intrusion
· Copyright
· Federal Communications Commission
· Misappropriation
Include a link to a Web news story about the case. Add your brief comments

Class 17 and 18

DVD: We viewed the first two-thirds of This Film Is Not Yet Rated, a critique of the Motion Picture Association of America's ratings board.

PUBLIC RELATIONS: We discussed aspect of public relations as students played Jeopardy!

ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach.

QUIZZES: Students took the Chapter 12 - Public Relations - Quiz in class. The quiz for Chapter 13 - Advertising is online here here.

HOMEWORK: Read Chapter 14 - Media Law.

DUE on Tuesday 3/9: Bibliographic entries for Academic Research project. Use MLA style (free) at easybib.com to format your sources. Note: Sometimes the "Citation" that you can click on from your sources in databases are not formatted correctly. MLA style uses italics for titles, but does not include any bold, underlining or ALL CAPS.

BLOG for Week 9: Propaganda in Advertising/PR

Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Add a link to the ad.

OR

Propose a PR campaign for a positive value that uses propaganda techniques (e.g. Wear seatbelts, Graduate high school, Use condoms, etc.)

Class 16 - Academic Research Topic Reviews

INDIVIDUAL MEETINGS: We discussed topics and articles students had found for the Academic Research project. Scroll to the bottom of this blog to see the assignment.

NEW BLOG ASSIGNMENT: I am replacing the original blog topic (Electronic News) with the following, due Sunday 2/28 at midnight:

 

Write 2-3 sentences about your Academic Research project and post a related media clip or image that you might want to use in your PowerPoint presentation. You don't have to commit now to using the clip. If you find your clip on YouTube or another site that includes an embedding code, you should embed it so that viewers do not have to go to another Website to view it. If you use an image, post it in the blog rather than using a link. If you are having trouble embedding or posting an image, click "help" in blogger or ask a classmate for help.

 

COMMENTS:  Please comment on classmates' blogs, and check their comments on your blog. When you comment, save the URL (Web address) of the blog post. At the end of the quarter, you will e-mail me the URLs of your comments. You can comment on any week's blog posts, not only the ones I suggested.

 

QUIZ REMINDER: The quiz or essay question from today is due Tuesday 3/2. For the essay question, the length is 1-2 handwritten, double spaced pages. Typing is not required.

 

HOMEWORK: Read Chapter 12 - Public Relations - and complete the workbook page.

 

 

Class 15 - Bowling for Columbine

DVD: We viewed the second half of Bowling for Columbine which examines gun violence in the U.S. and possible media links.

Class 14 - Electronic News

ASSIGNMENT: We discussed the "Academic Research/Annotated Bibliography" assignment. Topics and two printed articles are due in class for review on Thursday, Feb. 25.  You can view the assignment and all deadlines at the bottom of this page (scroll down).

DVD: We viewed the first half of Bowling for Columbine which examines gun violence in the U.S. and possible media links.

HOMEWORK: Read Chapter 12 "Public Relations" and complete workbook assignments.

BLOG 7 - INTERNET (due Sunday 2/21 at midnight): On Wikipedia.org, look up “social networking websites.” How many sites are listed? Which sites have you heard of? Do you know of any that aren't listed? Research and describe a site you’ve never heard of. How do you use social networking? Which sites do you use? Describe in 2-3 sentences one incident in which social networking got you in trouble or really helped you out. (If you have never used a social networking site, then interview someone who has.) Comment on one or two classmates' posts. 


NOTE: Blog 8 (Electronic News) will be replaced by a different blog assignment next week.

Class 13 - Internet

DISCUSSION - We discussed the pros and cons of online classes, Internet addiction and how students view professors "friending" them on FaceBook.

YOUTUBE: Several students showed their YouTube blog entries.

JEOPARDY: We played Internet Jeopardy. Group 3 won. They have not yet collected their chocolate prizes.

HOMEWORK: Read Chapter 11 - Electronic News. Complete workbook for Ch. 11.