Mass Communication and its Impact on Society: Class 17 and 18

Friday, March 5, 2010

Class 17 and 18

DVD: We viewed the first two-thirds of This Film Is Not Yet Rated, a critique of the Motion Picture Association of America's ratings board.

PUBLIC RELATIONS: We discussed aspect of public relations as students played Jeopardy!

ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach.

QUIZZES: Students took the Chapter 12 - Public Relations - Quiz in class. The quiz for Chapter 13 - Advertising is online here here.

HOMEWORK: Read Chapter 14 - Media Law.

DUE on Tuesday 3/9: Bibliographic entries for Academic Research project. Use MLA style (free) at easybib.com to format your sources. Note: Sometimes the "Citation" that you can click on from your sources in databases are not formatted correctly. MLA style uses italics for titles, but does not include any bold, underlining or ALL CAPS.

BLOG for Week 9: Propaganda in Advertising/PR

Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Add a link to the ad.

OR

Propose a PR campaign for a positive value that uses propaganda techniques (e.g. Wear seatbelts, Graduate high school, Use condoms, etc.)

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Academic Research/Annotated Bibliography

Topic and two articles due for review: Thursday Feb. 25 (hard copies)

Blog about topic due: Sunday Feb. 28 (this will REPLACE the Week 9 Blog entry)

MLA-style bibliographic entries due for review: Tuesday March 9 (hard copy)

Presentations: March 16/18 Annotated Bibliography due the day of presentation (hard copy)

Choose a media research topic, e.g. a controversial issue or the effects/impact of a specific media on a specific group of people. Find sources that describe existing research in the topic, or sources that describe research into a very similar topic. Write an annotated bibliography and present a PowerPoint summarizing your findings. NOTE: Instructor needs to approve all topics.

Tips: Be as specific as possible. Think about newer issues, controversies and impacts (e.g. social media, file sharing, online advertising, etc.) If you can’t find existing research, find research methods that could be applied to your topic and explain how you would apply them.

Sources

SOURCES SHOULD BE:

· Articles, books or conference reports

· Preferably, found in peer-reviewed academic or scholarly journals

· NOT book reviews (avoid Library Journal and other library publications, unless your topic involves books)

SOURCES MUST BE:

· Total of three per person

· At least two from academic journals or books

· At least half dated 2007 or later

WHERE TO LOOK FOR SOURCES:

· De Anza subscription databases -- EbscoHost, ProQuest, InfoTrac etc.

· Subscription databases found on public library websites (you need a card)

WHERE NOT TO LOOK FOR SOURCES:

· Search engines such as Google

· Wikipedia – use Wikipedia as a reference to find legitimate sources.

WHAT TO HAND IN

Each person will hand in printouts of three articles and an annotated bibliography that includes:

· Resource used to find each item (e.g. Ebscohost, Google Scholar, name of library)

· Bibliographic entry in MLA style for two sources

· Brief summary/annotation of each source. Explain how the source fits in with the research you are doing.

· Bibliographic entry for media clip (if used)

POWERPOINT

Each person or pair will present a 5-10 minute PowerPoint summarizing their findings. The PowerPoint should include:

· Brief description of research topic

· Media clips if relevant (1-3 minutes total)

· Controversies

· Summary of articles

· Your opinion

POWERPOINT FUNDAMENTALS

PowerPoint is for presentation rather than for text. You should not read from a PowerPoint. You should use it as notes for what you are going to talk about. Some basics:

· No more than seven words across, seven lines down

· Use bullet points

· Use photos, graphics, video clips

· Video should be limited to 1-2 minutes

· Limit animations

GRADING

· PowerPoint presentation – 4 points

· Annotated Bibliography (hard copy) – 6 points

EXPECTATIONS (CLASS PARTICIPATION)

· If working in pairs, double the requirements (six total articles, four from scholarly journals; 10-minute presentation, 2-4 minutes can be video clips)

· If working in pairs, stay in touch with your partner

· Be prepared to present without your partner

· Show up on both days of PowerPoint presentations

· If you do not show your PowerPoint in class, you can make it up by presenting it to me (outside of class time) (e-mails not accepted)

Research sources

· De Anza databases (on Library page, Articles & Databases)

· Academic Search Premier

· Ebscohost

· InfoTrac

· Points of View

· Proquest (newspapers)

· Subscription databases such as JSTOR, Questia, etc.

What to look for

· Scholarly, academic, peer-reviewed

· Interesting, relevant articles about research or controversial aspects of the topic

· Articles, books

Research terms in databases

· Use specific search terms

· Use * to include different forms of search term. E.g. advert*, blog*

· Do not fixate on a topic, but be willing to change topics to reflect the research you find

· Use Advanced Search to enter specific fields and limit results to “Full Text” and “Scholarly” or “Peer-reviewed” journals

· If you find a book review, do not use it as a source but try to find the book to use as a source

CITATIONS/WORKS CITED

· Use MLA citations style for your annotated bibliography

· Use the complete bibliographic entries you see at the bottom of most articles on the De Anza databases

· Fill in the library information if needed

· Check that MLA style is correct

o • MLA does not use ALL CAPS

o • Titles of articles are in quotation marks

o • Titles of publications are in italics

· Use easybib.com to construct bibliographic entries