Classes 21 and 22

PRESENTATIONS: Students showed presentations about their Academic Research topics.

LAST BLOG POST Week 11: Class Highlights - Due Sunday March 21 at midnight:
Describe three of the "Aha!" moments you had this quarter (Workbook p. 2). These are interesting or useful things you learned about the mass media or mass communication. They can be from the textbook, from class discussions, from writing your blog, or from outside sources. Write 1-2 sentences about each.

BLOG Comments: Post five or more different comments on other students' blogs. Cut and paste your comments in an e-mail to be by Friday March 26 1:15 p.m.

Classes 19 and 20

DVD: We viewed the last third of This Film Is Not Yet Rated, a critique of the Motion Picture Association of America's ratings board.

DISCUSSION: We discussed some of the issues raised in the DVD, including government censorship vs. voluntary self-censorship, limitations on sex in movies vs. violence and the structure of the MPAA.

MEDIA LAW: We discussed media law as it affects privacy rights, intellectual property rights and the news media's right to collect news.

MEDIA ETHICS: We played Ethics Jeopardy focusing on history, ethical approaches and philosophies, ethical lapses in the media and controversies. Group 1 won.

ACADEMIC RESEARCH PROJECT:  Students who agreed to present their PowerPoints on Tuesday: Raquel, Robert, Joel/Meagan, Angela, Matt, Adam, Sean, Adell, Nicole, Adelle, Zalette, Ricardo, Kelsey/Kat, Enrique, J.T., Clayton, Karla, Dustin, Rachel and Simi.

QUIZ MAKEUPS: Students can make up quizzes 9-15 by answering "Self-quiz" questions in blue boxes in the textbook, also found here. Answer 10 questions to make up one chapter quiz, or answer as many questions as you are missing points. Make-ups are due the last day of class, March 18.

FINAL -- Career Research Paper is due Friday, March 26 at TurnItIn.com.

BLOG 10: Media Ethics/Law Due Sunday March 14 midnight:
Describe a media law or media ethics case from 2009/10 involving one or more of the following:
· First Amendment/censorship
· Libel
· Privacy/intrusion
· Copyright
· Federal Communications Commission
· Misappropriation
Include a link to a Web news story about the case. Add your brief comments

Class 17 and 18

DVD: We viewed the first two-thirds of This Film Is Not Yet Rated, a critique of the Motion Picture Association of America's ratings board.

PUBLIC RELATIONS: We discussed aspect of public relations as students played Jeopardy!

ADVERTISING: We viewed older TV ads, TV ads aimed at particular demographics and an analysis of consumerism. We discussed the VALS framework, which is an example of how advertisers target and respond to the demographics the clients want to reach.

QUIZZES: Students took the Chapter 12 - Public Relations - Quiz in class. The quiz for Chapter 13 - Advertising is online here here.

HOMEWORK: Read Chapter 14 - Media Law.

DUE on Tuesday 3/9: Bibliographic entries for Academic Research project. Use MLA style (free) at easybib.com to format your sources. Note: Sometimes the "Citation" that you can click on from your sources in databases are not formatted correctly. MLA style uses italics for titles, but does not include any bold, underlining or ALL CAPS.

BLOG for Week 9: Propaganda in Advertising/PR

Look up “Propaganda techniques” on wikipedia.org, then find an advertisement online that uses at least two propaganda techniques. Explain what the techniques are and how they are used Add a link to the ad.

OR

Propose a PR campaign for a positive value that uses propaganda techniques (e.g. Wear seatbelts, Graduate high school, Use condoms, etc.)