ANNOUNCEMENTS: We have 93 percent compliance on the blog assignment -- just two more to go. Thanks to all those who have posted!
POWERPOINT: We reviewed key concepts from the textbook;
- Research methodology to measure media impacts (some borrowed from scientific research)
- Social science perspectives
- Flow theories
- How new innovations move through society.
DVD: We watched a DVD about the history of comic books, and the work of Dr. Fredric Wertham leading to the self-censoring "Comic Book Code." See textbook p. 36-37. We discussed whether Wertham's research menthods were valid.
DVD: We watched a DVD about Canadian media critic
Marshall McLuhan's theories of "Technological Determinism." McLuhan died before many of the media we studied had been developed, but we tried to apply his theories to some of today's media. (See below for new alternative blog assignment.)
QUIZ: Ch. 2 Media Impact
HOMEWORK: Read and complete workbook activities for Chapter 3 (Books). Note: We will discuss workbook responses for Chapter 3 in class.
BLOG: After reading Chapter 2 on Media Impact, propose a media research project, based on what you learned in the chapter. You can research any aspect of how media impact people. E.g. Advertising, reality TV, movies, cartoons, magazine images, etc. Describe your project in 4-5 sentences, using some of the terminology from the textbooks’ margin notes. What are you researching? What methodology would you use? How would you test your hypothesis? What results do you predict?
OR
Theorize about a technological development using McLuhan's theory of "Technological Determinism" and its the four effects (don't use one we examined in class). Technological Determinism in clearer language means we shape our tools and they, in turn, shape us. You can chose older developments (printing press, photography, movies, radio etc. or newer (iPod, iPhone, electronic book reader, GPS, etc.) Here are the four effects:
No comments:
Post a Comment