QUIZ: Students completed the quiz for Chapter 4 (Newspapers). The Chapter 5 (Magazine) quiz is online here. Click on the "Multiple Choice" quiz on the left navigation bar. At the end of the quiz, enter your e-mail address and mine to send the score. If you don't get an acknowledgement that the score was sent, copy your score and paste it into an e-mail to me. The Internet Search Project and Blog 4 (see below) are both due Sunday 1-31 at midnight.
DISCUSSION: We discussed the three stages of media development, which apply to magazines and to other media we are studying:
- Elite stage -- Only the most wealthy, most educated have access
- Popular stage -- Most people have access, but choices are limited
- Specialized stage -- Everyone has access, but choices are fragmented
MAGAZINE COVERS: We viewed online the best magazine covers of 2009, Top 40 covers of 1965-2005 and Time magazine covers . We also looked some at magazines that failed and new magazine start-ups from 2009.
BLOG 4 - Magazine Proposal
Write a proposal for a new magazine (either a print magazine or an online magazine), as if you were going to submit it to a publisher. Your proposal should include:
· Name of magazine
· Concept – how is your magazine different from existing magazines?
· Readers – demographics and psychographics (may include age group, gender, ethnicity, income level, interests, self-image, self-identification, etc.)
· Other magazines serving this demographic (your competition) – your investors will want to know how your magazine is different or better?
· Five advertisers who you think would like to reach your readers
· Five articles you might include in your premier (first) issue
· Describe the cover of your premier issue (photo, graphics, color, words, etc.)
· Bonus: Draw (or create electronically) your proposed cover and bring it to class
HOMEWORK: Read Chapter 6 (Movies) and complete workbook assignments.
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